Your process and methodology helped us to clearly define services that have a compelling value proposition and will be continuously in demand in the market. We now have an effective business and marketing strategy that gives us the ability to move forward with clarity and confidence to build the company we envisioned based on our vision, our values, and our goals.
Before I went through the Business Growth Challenge™, I didn’t think I had the time or resources or the need for a business consultant. But I was wrong! Wayne gave me the clarity I needed to focus my time on the important things and he helped me clearly define what these important things are: A vision for my organization, my potential marketing channels, a marketing strategy, the right target markets, our value proposition, and our organizational culture.
Wayne helped us to clearly define our services and create a value proposition that will be in demand in the market. His process and methodology helped us to define an effective marketing strategy, allowing us to move forward with clarity and confidence to build the company we envisioned. What was great was that we were not forced into some boilerplate template. Instead, the Business Growth Challenge™ process allowed us to create a plan that we can be proud of knowing it is based on our vision, our values, and our goals.
Wayne provides an ‘outside-in’ perspective with no pre-conceived notions. His level of experience allows him to step into any business environment and stay neutral and unbias. Then, he has the right tools to create an effective service offering. Wayne took a personal interest in my business, which I appreciate. He’s a take charge kind of guy, without being too pushy. Change is challenging, but Wayne makes it happen, and at your pace.
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