Ottum Enterprises was founded in 2003 with one clear purpose – to help business owners grow businesses they love and believe in. Drawing from years of experience in business strategy and organizational development, founder Wayne Ottum began working closely with leaders to guide them through what he called their Seasons of Growth™—helping them define success, clarify their vision, and structure their businesses for greater productivity, performance, and impact. And, was a play on the pronunciation of his name (pronounced “Autumn”).
But over time, Wayne noticed something was missing.
Despite their intelligence, experience, and education, many business owners still felt unfulfilled. They had read the books, earned the degrees, and created the plans—yet they struggled to answer some of the most important questions:
- “Which direction is right for me?”
- “What decisions will truly move me forward?”
- “Why don’t I feel successful—even when I am?”
- “Why am I not fulfilled – even with all this success?”
Wayne began asking deeper questions. Why do so many smart, capable business owners still feel stuck? And more importantly, how can they find a way forward that feels right, real, and sustainable?
The Search for Something More
This led Wayne on a journey to uncover a better way—a process that was:
- Grounded in truth and authenticity.
- Flexible enough to honor each individual’s unique strengths and goals.
- Practical enough to produce real, lasting results.
Through this search, he discovered three essentials every business owner needs:
- Clarity: A solid foundation of direction, purpose, and values that filters out the noise and sharpens focus.
- Simplicity: A clear, repeatable process that helps owners connect with what matters most and take meaningful action.
- Challenge: A willingness to look within, define who you are, and lead with intention, integrity, and purpose—every single day.
When Wayne couldn’t find a process that embodied these principles, he created one.
The Business Growth Challenge™: This flagship, one-on-one consulting process helps business owners:
- Define a clear and compelling vision.
- Craft a unique, purpose-driven mission.
- Identify values that guide consistent, confident decision-making.
- Clearly define performance that guided success.
- Resulting in a Business Plan with Real Meaning™—a plan that doesn’t sit on a shelf, but actually drives day-to-day action
The Business Growth Challenge™ became our flagship product and the foundation for helping countless businesses create clarity, focus, and measurable success—on their own terms.
From Business to Life: A Whole-Person Approach
As clients experienced profound business breakthroughs, Wayne noticed something else: The same clarity of direction, purpose, and values that transformed businesses could also transform lives.
This insight gave rise to:
- The Personal Growth Challenge™, now detailed in Wayne’s book Live from Strength, to help individuals build fulfilling, purpose-driven lives.
- The Couples Growth Challenge™, created with his wife and business partner Deborah Kiernan-Ottum, to help committed couples deepen intimacy, connection, and lifelong love. And their book Create Intimacy… in as little as 8 seconds a day! became the first in the Love from Strength™ series.
Today: A Vision of Integration and Wholeness
Today, Ottum Enterprises exists to help organizations, people and couples thrive—in business, in life, and in their relationships.
Whether you’re a business owner striving for sustainable growth, an individual seeking clarity and confidence, or a couple wanting to strengthen your relationship, we are here to guide you through a process of real and authentic transformation.
We help you:
- Tap into your unique gifts
- Define a clear, compelling vision
- Discover a purpose that brings meaning
- Establish values that guide your path forward
- And build a plan to achieve all you desire
This is the power of alignment. This is the clarity of intention. This is what happens when you Lead, Live & Love from Strength™.

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