Wayne Ottum provided me with guidance during the start up of my business. He understands strengths and communication styles and did an excellent job in guiding me to build a business completely in line with who I am. He is uniquely gifted at drawing one’s best qualities to the surface to influence decisions in a positive way. My business is thriving because of all that Wayne brought to the conversation.
Your process and methodology helped us to clearly define services that have a compelling value proposition and will be continuously in demand in the market. We now have an effective business and marketing strategy that gives us the ability to move forward with clarity and confidence to build the company we envisioned based on our vision, our values, and our goals.
Before I went through the Business Growth Challenge™, I didn’t think I had the time or resources or the need for a business consultant. But I was wrong! Wayne gave me the clarity I needed to focus my time on the important things and he helped me clearly define what these important things are: A vision for my organization, my potential marketing channels, a marketing strategy, the right target markets, our value proposition, and our organizational culture.
Wayne helped us to clearly define our services and create a value proposition that will be in demand in the market. His process and methodology helped us to define an effective marketing strategy, allowing us to move forward with clarity and confidence to build the company we envisioned. What was great was that we were not forced into some boilerplate template. Instead, the Business Growth Challenge™ process allowed us to create a plan that we can be proud of knowing it is based on our vision, our values, and our goals.
Wayne provides an ‘outside-in’ perspective with no pre-conceived notions. His level of experience allows him to step into any business environment and stay neutral and unbias. Then, he has the right tools to create an effective service offering. Wayne took a personal interest in my business, which I appreciate. He’s a take charge kind of guy, without being too pushy. Change is challenging, but Wayne makes it happen, and at your pace.
Wayne understands that all people are different and he embraces that, which a lot of consultants don’t. He wasn’t going to ‘put me in a box.’ Instead, he tried to understand me and who I am and then made it easy for me to accomplish my goals. Coaches match you up with a set program and send you on your way. Wayne wanted to know who I was and how I operated and then gave me tests and exercises that were useful and relevant to my particular needs.
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